Saul Bass was an American graphic designer and academy award winner. He is best known for his designs of motion title sequences, corporate logos and film posters.
Saul started his career in Hollywood during the 1940s, creating print adverts for many different movies. During his career of 40 years, he worked with many of the top filmmakers. These included Alfred Hitchcock, Stanley Kubrick and Billy Wilder.
Much of his work is very similar in style as he uses vibrant, eye catching colours throughout them all. His reason for this would be to draw attention to the poster to attract people to encourage them to go to watch the film being advertised.
Some examples of his work are below:
I was very surprised to see that Saul Bass had designed posters for the Back to the Future franchise as these are some of my favourite movies of all time. I really like the style of Saul Bass' work as it is vibrant and bright. This makes his work very obvious and eye catching, perfect for the advertisement of a film that you wish to promote.
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