Evaluation question 3

What kind of media institution might distribute your media product and why?

As a group, we decided that we would want the film company 'Film 4' to produce our film. We decided that this would be a very suitable company for many different reasons. After some research, we found that film 4 are very well known for the production of low budget, British films. They have also produced many thriller films in the past including 'Dead man's shoes' and 'Black sea' and also many other award winning films. As they have successfully produced films of this kind in the past, we are confident that they would be a very suitable company to produce our film. 

Film 4 is also a British based company. The idea that the company is relatively locally based, helps to support our interest in the company producing our film. The close proximity of the company allows for it to become far more accessible, making the choice a sensible decision, rather than choosing a company on a larger scale such as any of the Hollywood big 6 or companies that are centred elsewhere in the world.

As a group, we very much focused on the idea of making our piece available across different online platforms. We wished to focus on this point as we believed that this was the best possible way to reach our target audience as online streaming is very popular among our target age bracket (16-19 year olds). We decided that hybrid distribution was the route we wished to follow as we believed that this would be the best way to truly allow our film to reach as many people as possible. Hybrid distribution is where the creators keep the rights to their own film, allowing them to release their own products surrounding the product, but allows the film to also be used by specialist distributers to allow it to reach a larger audience. 

We decided that we wanted to allow our film to be distributed on the popular online streaming site, Netflix. The use of Netflix amongst risen dramatically in recent years, due to its convenience and low price, attracting students and other young people. As our target age range is 16-19 year olds, I believe that using Netflix to distribute our film would be the most tactful method as it would allow the piece to truly reach our target audience in the best way possible.

We decided that the best way to market our film would be throughout the use of social media. Social media has become a large part in the lives of young people so using this to our advantage would allow the word to truly reach our target age bracket. We would use social media sites such as Facebook, snapchat, media and youtube to promote our film. We could pay for adverts to be put on these sites to help to advertise our film to the age range that it is targeted towards. We would also use other methods of marketing such as word of mouth, that would also help to promote our film further.